This weekend we became part of the main city event for the first time — the "PARI FEST" festival. Music, sports, technology, and our aviation at the legendary Strelka, where the Oka and Volga meet. It was incredible!

Our branded zone instantly became a magnet — noticed by almost 10,000 guests, and over a thousand of the most active took part in cool interactive activities. Our friendly promo team didn't let anyone get bored for a second: we talked about services, new destinations, and, of course, generously gave away gifts.

The main hit of the day was the instant QR code giveaway. Lucky winners received round-trip tickets, a yearly Smartavia subscription, and promo codes for additional services. In total, we held 3 giveaways during the day, and 9 winners went home with prizes.

But the most intriguing challenge was the "Secret Suitcase" game. You had to guess the lock code to take home exclusive souvenirs from us and the festival organizers. The tricky lock stumped all the guests, so at the end of the day we raffled off the suitcase among all participants of the final giveaway. Luck smiled on Svetlana from Dzerzhinsk — she took home a full set of branded merchandise.

- We continued introducing our brand in Nizhny Novgorod, as the Volga region remains an important part of the airline's route network. "PARI FEST" truly became a gathering place for those who wanted to learn more about Smartavia, - said Smartavia CEO Andrey Vinichenko.

And you know what we're especially proud of? We showed that smart aviation is for everyone. We equipped the zone with a convenient ramp and gave our team extra training so that guests in wheelchairs could feel completely comfortable and take part in activities on equal terms. Because the sky is open to everyone.

This year, the festival gathered over 15,000 Nizhny Novgorod residents and city guests. Thank you to everyone who stopped by at Strelka! Let's keep flying together.