The airline Smartavia has once again confirmed its status as one of the most creative brands in the transportation industry. According to the results of the international creativity festival White Square, the results of which were summed up last week in Minsk, our project "I'll Hug You" was awarded a bronze award.

This year, White Square gathered a record number of participants: 1,115 works from 40 countries around the world were submitted for the award, including states from Europe, North and Latin America, the MENA region, Asia, and China. The international jury, consisting of industry leaders, conducted a large-scale expert assessment to identify the best cases in marketing, branding, and advertising. In such fierce competition, an award for Smartavia became a sign of the highest professional recognition.

At the heart of the "I'll Hug You" project is the idea of emotional connection with passengers. Together with the charity foundation "Anton Is Nearby," we created the "I'll Hug You" campaign, which not only drew attention to an important social issue but also gave our passengers new reasons for warm emotions during their travels.

The airline's CEO Andrey Vinichenko commented on the victory as follows:

"This award is not just a statuette. It is evidence that the chosen vector of business strategy is absolutely correct. We see that participation in joint social and creative projects directly affects the formation of our customers' loyalty. We continue to develop this direction and are glad that our approach receives such high praise at the international level."

The organizers of the award noted that this year the competition was particularly intense, and the selection of finalists required deep professional analysis and discussions among jury members. Therefore, the White Square bronze today is a significant symbol of the quality and strength of the Smartavia brand on the world stage. We are proud that our ideas resonate not only with passengers but also with industry experts, and we promise not to stop there.