In March, the regional stage awards ceremony of the Silver Mercury Regions festival, one of the largest professional awards in the field of marketing, advertising, and communications, took place in Sochi. Brands and agencies from across the country took part in the award, presenting projects in the areas of creativity, PR, digital, and brand communications.

The airline Smartavia participated in five categories and, based on the jury's evaluation, received five awards: gold, silver, and bronze.

The company presented several projects:

1. Smartavia WOW: How We Turned the Onboard System into a Brand Media

The project was entered in the following categories:

• Best Corporate ESG or HR Strategy;
• Best Digital Project.

It focuses on transforming the onboard entertainment system into a full-fledged brand media platform, which enhances communication with passengers and creates additional brand value during the flight.

2. "I'll Hug You": Collaboration between Smartavia and the "Anton Here Nearby" Foundation

The project competed in three categories:

• Best Collaboration;
• Best Creative Project;
• Best Brand Collaboration.

This is a social initiative aimed at supporting people with autism and advancing the inclusive agenda through creative communications and joint activities between the brand and the foundation.

3. PR Project "Atmosphere of Victory"

The project was presented in the category:

• Best PR Project.

It was aimed at creating emotional communication with the audience and strengthening the brand's reputation through compelling informational campaigns and PR activations.

Participation in the award and the accolades received confirm the effectiveness of Smartavia's communication and creative projects, as well as their prominence in the professional marketing and advertising landscape.