Seven years ago (March 20, 2019), our airline began operating under a new trademark — Smartavia, which marked the beginning of the carrier's rebranding. During this time, by changing its format to smart low-cost, the airline has achieved impressive operational results, including a high seat occupancy rate while maintaining a consistently high level of flight safety, which has allowed it to secure a strong position among the leading carriers in the Russian civil aviation market.

Operating under the brand Smartavia, the airline has carried 21 million 100 thousand passengers and operated 132.6 thousand scheduled and charter flights. The airline's aircraft have flown 229.9 million km, which is approximately 1.5 times the average distance from the Earth to the Sun. The total flight time of the aircraft during this period amounted to nearly 292 thousand hours.

— Throughout these years, the airline has consistently implemented innovations and created a smart environment in which passengers play the main role. The airline is doing everything possible to ensure that every flight is affordable, comfortable, and safe for anyone who embarks on a journey with us, — said the airline's General Director, Andrey Vinichenko.

Smartavia is celebrating the 7th anniversary of its brand with new smart solutions, including refueling aircraft using blockchain, the implementation of cutting-edge financial technologies, and the application of artificial intelligence. For instance, last year the company launched an AI chatbot named "Smarty," which allows for quick and accurate responses to passenger inquiries with a high degree of satisfaction. The airline's IT team has fully completed the import substitution of the onboard service and entertainment system Smartavia WOW! across all of the company's aircraft. The airline's mobile application was released on RuStore, a legally significant electronic archive of flight assignments with a fully electronic approval process using enhanced electronic signatures (EES) was implemented — a first in Russian aviation — and the domestic integration platform Factor-ESB was introduced, which reduced integration implementation costs by at least 90% and accelerated transformation, digitalization, and import substitution processes.

At the same time, the airline's customer loyalty rate (NPS) increased by 15 points, and at the end of 2025, a record high of 91 was recorded for this indicator. The level of customer satisfaction with their experience interacting with the airline's services reached 6.7 out of a possible 7.

Smartavia has revised its mission and values, which demonstrate the company's particular emphasis on flight safety, passenger sentiment, the expertise of each employee, a commitment to achieving results, responsibility for fulfilling one's tasks, and technological advancement in all processes.

The company continues to care for the well-being of its employees. This commitment to employee care was highly commended in the ESG nominations at the regional stage of the "Silver Archer" award, the federal RuPoR competition, the federal stage of the "Silver Mercury" award, and the "Best Social Projects of Russia" award.

Since late 2024, the airline has been collaborating with the "Anton Here Nearby" foundation to assist passengers with special needs, working together to create an accessible and inclusive environment for them. This project, among other things, includes a training course designed to organize a comfortable air journey for people with anxiety disorders and the creation of the "I'll Hug You" anti-stress pillow, made from previously unused elements of pilots' and flight attendants' uniforms based on a design by a foundation beneficiary. The company's initiatives were recognized at the All-Russian "Open to All" award, organized by the Agency for Strategic Initiatives.